Art Direction | Branding | Academic Project
(2020) MAAT Transversal, a fictional weekly event by MAAT. Analysis and branding proposal inspired by MAAT's experimental aesthetic and design.
In this brief, it was asked to create an identity for MAAT Transversal,
a weekly fictional event by MAAT. MATT Transversal was described as a family event to
attract not only those in the art and design world who are already attending MATT but
also younger audiences. The branding proposal was inspired by MAAT's experimental aesthetic and design.
To promote the new weekly event and inform of all the dates and guests,
a weekly program flyer was created. The experimental and innovative side of MATT was explored
even in the way the flyer is folded. A print campaign and some merchandise items were also made to
promote the event and to increase its visibility and engagement with the target audience.