(2021) Idyll is an authorial project that aims to bring awareness to how the algorithm works, how it shapes us and how it influences us.

In this project, we were asked to research a topic and create an authorial project. We chose to research about the algorithm and our persona online.

Idyll means an extremely happy, peaceful, or picturesque period or situation, typically an idealized or unsustainable one. It makes an ironic association with how the virtual world is portrayed as a place of freedom and without boundaries. In reality, it brings immense pressure to act and be a certain way since companies use algorithms to push idealized aesthetics and body ideals to people as a marketing tactic of selling products and making profits. This project consists of a website with a FAQ about the algorithm, with the intent of making people more aware of their hybrid persona. Which can also be viewed as a survival guide to the algorithm and a collection of important articles and thesis about the topic. This project extended itself through a print and social media campaign on Instagram.