(2022) Bringing Awareness to the Uyghurs, a turkish minority that is having their human rights taken away.

In this brief by D&AD New Blood x Google Fonts and HMCT it was asked to use type as the universal voice of peace, dignity and equality. Reinterpreting well-known laundry care symbols, we created a typography-led campaign to send a message to the fashion industry and expose its complacency with China's atrocities. The song present in the video are religious chants sang by the Uyghurs.