D&AD New Blood Wood Pencil Winner | Art Direction | Video Editing | Social Campaign | Academic Project
Project Made w/ Alex Palma (Art Direction | Web Design) & Iara Pinhal (Visual Design)
(2022) Bringing Awareness to the Uyghurs, a turkish minority that is having their human rights taken away.
In this brief by D&AD New Blood x Google Fonts and HMCT it was asked to use type as the universal voice of peace, dignity and equality.
Reinterpreting well-known laundry care symbols, we created a
typography-led campaign to send a message to the fashion industry and expose its complacency with China's atrocities.
The song present in the video are religious chants sang by the Uyghurs.